Straton CRM Transparent Pricing — Every Usage Charge, Itemized
Monthly plans
| Plan | Who it's for | Price | Accounts | Contacts |
|---|---|---|---|---|
| Straton Genesis | Solo operators & small teams running one business | $49.99/mo | 1 business | 500 |
| Straton Command | Agencies, consultants & resellers running multiple client accounts | $199.99/mo | Unlimited sub-accounts | Up to 1M |
Both Straton Genesis and Straton Command include a 7-day free trial on the monthly subscription fee. Usage-based charges (AI tokens, SMS/MMS, phone calls, AI voice usage) are billed from day 1. Every plan includes power dialer, SMS, email, AI website builder, AI voice agent, pipelines, workflows, and consent capture, and is month-to-month with cancellation anytime.
Straton Command adds: unlimited sub-accounts, white-label (your domain/logo), aggregate Command Center dashboard, one-click client onboarding, and the ability to rebill usage to your clients at your own markup. It receives the same 7-day subscription trial as Genesis; metered usage still bills from day 1.
Voice calls — per-minute pricing
Charged per minute (rounded up). Your plan does not include minutes — you pay only for what you use. We buy capacity from Twilio at wholesale; our retail rate is published below alongside our cost so you can verify the margin.
| Call type | Our cost (Twilio) | Your price | Margin |
|---|---|---|---|
| Outbound call (local number) | ~1.4¢/min | 2.0¢/min | ~0.6¢ |
| Inbound call (local number) | ~0.85¢/min | 2.0¢/min | ~1.15¢ |
| Inbound call (toll-free number) | ~2.2¢/min | 2.5¢/min | ~0.3¢ |
| Call recording storage | included | included | — |
Why toll-free inbound is higher: when a caller dials a toll-free number, you pay instead of them — Twilio bills a premium for that. We pass through only a 0.3¢ margin on that specific traffic type.
SMS & MMS — per-message pricing
| Message type | Our cost | Your price |
|---|---|---|
| SMS segment (US, local 10DLC) | ~0.79¢ | 1.6¢ per segment |
| SMS segment (US, toll-free) | ~0.79¢ | 1.6¢ per segment |
| MMS (US) | ~2¢ | 4¢ per message |
| Inbound SMS/MMS | ~0.75¢ | 1.6¢ per segment |
| A2P 10DLC brand/campaign registration | Twilio pass-through | pass-through |
A "segment" is up to 160 characters (GSM-7) or 70 characters (Unicode/emoji). Long messages split into multiple segments — the dialer and template editor show the segment count before you hit send.
AI voice agent — per-minute pricing
The 24/7 AI answering service that qualifies leads and books appointments. This is billed separately from regular phone calls because it uses OpenAI's Realtime voice API.
| Component | Our cost | Your price |
|---|---|---|
| AI voice (OpenAI Realtime) | ~30¢/min | 60¢/min |
| Twilio phone leg (inbound toll-free) | ~2.2¢/min | 2.5¢/min |
| Twilio phone leg (inbound local) | ~0.85¢/min | 2.0¢/min |
| Per-call duration cap | — | 5 min default (configurable) |
Reality check: A 3-minute qualified-lead conversation costs you roughly $1.95 (60¢ × 3 + 2.5¢ × 3). Compare to a human answering service at $1–$2 per call that books nothing — the AI actually captures the lead, sends confirmation SMS, and drops a contact into your pipeline.
AI text & content (website builder, email drafts, chat widget, AI replies)
| Model | Our cost (OpenAI) | Your price |
|---|---|---|
| GPT-4o input tokens | $2.50 / 1M tokens | $5.00 / 1M tokens |
| GPT-4o output tokens | $10.00 / 1M tokens | $20.00 / 1M tokens |
| GPT-4o-mini (used for most background tasks) | $0.15 / 1M input | $0.30 / 1M input |
A typical AI-generated landing page costs under 1¢. An AI email draft costs a fraction of a cent. Full token logs are visible in your admin dashboard under Billing → Usage.
| Type | Price |
|---|---|
| Outbound email (via your own SMTP) | Free — you bring the SMTP creds |
| Inbound email parsing (forwarding address) | Included |
| Bulk campaigns via your SMTP (Gmail, Google Workspace, Outlook, etc.) | Free — no per-send fee from us |
We don't resell SendGrid or Postmark with a markup. You connect your own SMTP provider and pay them directly.
What's included at no extra cost
Core CRM
- Unlimited pipelines & opportunities
- Contacts, tasks, notes, tags
- Calendar & appointment booking
- Custom fields & smart lists
Marketing
- Drip campaigns & workflows
- Forms & landing pages
- AI website builder
- Chat widget
Sales & ops
- Power dialer with voicemail drops
- Call recording & transcripts
- Reports & dashboards
- Audit log & role-based access
Developer / integrations
- REST API + webhooks
- Zapier-style workflow triggers
- Meta Lead Ads inbound
- Consent capture & TCPA evidence
What you never pay for
- Custom pricing available for additional users
- No agency markup. We're the platform, not a reseller.
- No onboarding fees for self-serve signup. (White-glove migration is optional.)
- No feature gating — every plan gets every feature. Plans scale users and contacts, not capability.
- No contract. Month-to-month, cancel any time.
- No data export fee. Your contacts and history are yours — CSV export, always free.
How we make money (and why it's sustainable)
The monthly plan covers hosting, engineering, and support. Usage-based items (voice, SMS, AI) carry a small margin — typically 0.3¢ to a few cents per unit — that keeps the platform profitable without punishing heavy users. If you send a lot of SMS or run long AI voice calls, you pay a bit more; if you don't, you don't.
This is the opposite of the "agency CRM" model where a reseller buys Twilio at wholesale and charges you 3–5× markup on minutes and texts. We publish our cost next to your price so you can verify we're not doing that.
Usage caps & controls
- Soft and hard budget caps per category (calls, SMS, AI voice, AI text) — configurable per tenant.
- Alerts by email at 50%, 80%, and 100% of budget.
- Automatic freeze at hard cap — no surprise invoices.
- Itemized usage ledger in Billing → Usage, exportable to CSV.
- Stripe invoice preview updates live so you always know the pending charge.
Compliance add-ons (optional)
For TCPA/FCC defense, Straton can capture a privacy-scrubbed video reconstruction of every consent moment on your forms. Off by default.
- Compliance Pro — $29/mo: 1,000 session replays/mo · 90-day retention · 5¢ per overage session
- Compliance Max — $79/mo: 10,000 session replays/mo · 180-day retention · 3¢ per overage session · attorney handoff ZIP exports
Enable from Settings → Billing inside the CRM. Read the visitor-facing Session Replay Disclosure before turning it on.
Questions?
See the full FAQ or pricing explainer. For a live cost estimate based on your expected call/SMS volume, call (833) 699-7051 or email dhanna@sbhelpgroup.com.