Most CRMs bury usage fees in vague "credits" and marked-up bundles. We publish every per-minute and per-message rate. No agency markup, no reseller games.
| Plan | Who it's for | Price | Accounts | Contacts |
|---|---|---|---|---|
| Straton Genesis | Solo operators & small teams running one business | $49.99/mo | 1 business | 500 |
| Straton Command | Agencies, consultants & resellers running multiple client accounts | $149/mo | Unlimited sub-accounts | Unlimited |
Straton Genesis includes a 7-day free trial (Straton Command is billed from day 1 — no trial), every feature (power dialer, SMS, email, AI website builder, AI voice agent, pipelines, workflows, consent capture), and month-to-month cancellation.
Straton Command (no trial, billed from day 1) adds: unlimited sub-accounts, white-label (your domain/logo), aggregate Command Center dashboard, one-click client onboarding, and the ability to rebill usage to your clients at your own markup.
Charged per minute (rounded up). Your plan does not include minutes — you pay only for what you use. We buy capacity from Twilio at wholesale; our retail rate is published below alongside our cost so you can verify the margin.
| Call type | Our cost (Twilio) | Your price | Margin |
|---|---|---|---|
| Outbound call (local number) | ~1.4¢/min | 2.0¢/min | ~0.6¢ |
| Inbound call (local number) | ~0.85¢/min | 2.0¢/min | ~1.15¢ |
| Inbound call (toll-free number) | ~2.2¢/min | 2.5¢/min | ~0.3¢ |
| Call recording storage | included | included | — |
Why toll-free inbound is higher: when a caller dials a toll-free number, you pay instead of them — Twilio bills a premium for that. We pass through only a 0.3¢ margin on that specific traffic type.
| Message type | Our cost | Your price |
|---|---|---|
| SMS segment (US, local 10DLC) | ~0.79¢ | 1.6¢ per segment |
| SMS segment (US, toll-free) | ~0.79¢ | 1.6¢ per segment |
| MMS (US) | ~2¢ | 4¢ per message |
| Inbound SMS/MMS | ~0.75¢ | 1.6¢ per segment |
| A2P 10DLC brand/campaign registration | Twilio pass-through | pass-through |
A "segment" is up to 160 characters (GSM-7) or 70 characters (Unicode/emoji). Long messages split into multiple segments — the dialer and template editor show the segment count before you hit send.
The 24/7 AI answering service that qualifies leads and books appointments. This is billed separately from regular phone calls because it uses OpenAI's Realtime voice API.
| Component | Our cost | Your price |
|---|---|---|
| AI voice (OpenAI Realtime) | ~30¢/min | 60¢/min |
| Twilio phone leg (inbound toll-free) | ~2.2¢/min | 2.5¢/min |
| Twilio phone leg (inbound local) | ~0.85¢/min | 2.0¢/min |
| Per-call duration cap | — | 5 min default (configurable) |
Reality check: A 3-minute qualified-lead conversation costs you roughly $1.95 (60¢ × 3 + 2.5¢ × 3). Compare to a human answering service at $1–$2 per call that books nothing — the AI actually captures the lead, sends confirmation SMS, and drops a contact into your pipeline.
| Model | Our cost (OpenAI) | Your price |
|---|---|---|
| GPT-4o input tokens | $2.50 / 1M tokens | $5.00 / 1M tokens |
| GPT-4o output tokens | $10.00 / 1M tokens | $20.00 / 1M tokens |
| GPT-4o-mini (used for most background tasks) | $0.15 / 1M input | $0.30 / 1M input |
A typical AI-generated landing page costs under 1¢. An AI email draft costs a fraction of a cent. Full token logs are visible in your admin dashboard under Billing → Usage.
| Type | Price |
|---|---|
| Outbound email (via your own SMTP) | Free — you bring the SMTP creds |
| Inbound email parsing (forwarding address) | Included |
| Bulk campaigns via your SMTP (Gmail, Google Workspace, Outlook, etc.) | Free — no per-send fee from us |
We don't resell SendGrid or Postmark with a markup. You connect your own SMTP provider and pay them directly.
The monthly plan covers hosting, engineering, and support. Usage-based items (voice, SMS, AI) carry a small margin — typically 0.3¢ to a few cents per unit — that keeps the platform profitable without punishing heavy users. If you send a lot of SMS or run long AI voice calls, you pay a bit more; if you don't, you don't.
This is the opposite of the "agency CRM" model where a reseller buys Twilio at wholesale and charges you 3–5× markup on minutes and texts. We publish our cost next to your price so you can verify we're not doing that.
See the full FAQ or pricing explainer. For a live cost estimate based on your expected call/SMS volume, call (833) 699-7051 or email info@sbhelpgroup.com.