SB Help Group ("we," "us," "our") operates sbhelpgroup.com and the Straton CRM platform. This policy explains what information we collect, how we use it, and your rights.
Information we collect
Account data: name, email, phone, business name, billing details when you sign up for Straton.
Usage data: pages viewed, features used, device and browser type, IP address, via analytics tools including Google Analytics 4.
Form submissions: any information you voluntarily provide through contact forms, demos, or lead capture forms.
Customer data inside Straton: contacts, messages, call recordings, and other records you or your users create in the CRM. We process this on your behalf as a service provider.
How we use information
To provide, maintain, and improve the Straton CRM platform.
To respond to inquiries, provide customer support, and send transactional messages.
To send marketing communications — only with your consent, and you can opt out at any time.
To comply with legal obligations and enforce our Terms of Service.
Sharing
We do not sell your personal information. We share it only with:
Service providers who help us operate (hosting, analytics, email delivery, payment processing, telephony/SMS via Twilio).
Legal authorities when required by law or to protect rights, property, or safety.
A successor entity in the event of a merger, acquisition, or sale of assets.
Your rights
Access, correct, or delete your personal information.
Opt out of marketing communications (reply STOP to SMS, use the unsubscribe link in email).
Request a copy of the data we hold about you.
California (CCPA/CPRA), EU (GDPR), and other jurisdictions: additional rights including data portability and the right to object to processing.
We use cookies for site functionality, analytics, and marketing. You can control cookies through your browser settings.
Data retention
We retain account data for as long as your account is active, plus a reasonable period to comply with legal obligations. You can request deletion at any time.
Security
We use industry-standard safeguards including encryption in transit and at rest, access controls, and regular security reviews. Report concerns to security@sbhelpgroup.com.
Children
Straton is not directed at children under 16. We do not knowingly collect information from children.
Changes
We may update this policy. Material changes will be posted here with a revised "Last updated" date.