Every service line creates a new inbox
Calls, forms, ads, referrals, and lists make one simple customer view surprisingly hard.
Built for Home Services
The CRM + predictive dialer for home-service businesses.
Give every service request, estimate, callback, and campaign contact one visible path from first inquiry to booked conversation.
✓ CRM + dialer together✓ Direct founder onboarding✓ Consent context built in
S STRATON / HOME SERVICES
WORKSPACE READY
Priority queue
Next best actionCalling workspace
01
New service requestNew lead · review now
READY02
Estimate needs follow-upNext action assigned
QUEUED03
Past customer outreachFollow-up queue
QUEUEDDialer
Ready
Contact record + script in view
⌕●⋯
The work is not the problem.
The handoffs are.
Home Services teams do not need another disconnected tab. They need a system that makes the next call, next message, and next decision obvious.
Speed-to-lead varies by shift
The customer experience changes depending on who notices the inquiry first.
Follow-up stops after the visit
Good opportunities go quiet when an estimate or callback has no owner.
Tool sprawl hides accountability
A dialer, inbox, spreadsheet, and CRM each hold a different version of the truth.
One connected motion
From first signal to the next right action.
Straton brings capture, calling, follow-up, reporting, and consent context into the same operator workspace.
Unify lead intake
Collect web inquiries, imports, calls, and campaign contacts into one shared queue.
Route the next conversation
Assign by service, urgency, territory, or team so the right person sees the lead.
Work every follow-up
Call, text, email, and task from a single customer timeline.
Measure the workflow
Use customizable reporting to inspect activity, outcomes, and stage movement.
Configured around home services, not a generic demo account.
Start with the workflow your team already uses, then remove the gaps that slow response and hide ownership.
Flexible lead routing
Configure service type, urgency, source, and owner around the way your office actually works.
Integrated dialer
Call with the customer record, prior messages, and disposition controls in view.
Multi-channel follow-up
Coordinate calls, SMS, email, notes, and tasks without copy-pasting updates.
Custom pipelines
Model intake, qualification, estimate, follow-up, booking, and longer-term nurture.
Consent safeguards
Support calling windows, internal do-not-call controls, and lead-source evidence.
Founder-led onboarding
Get direct help turning your current process into a working Straton setup.
The one real client story
“
Our experience with them has been excellent from the very beginning. The dialer itself is incredibly powerful, and the comprehensive reporting system is one of its strongest features.
April also highlights personalized reports, patient explanations, and support that continued after her independent sales team went live.
April RoseSBC Telemarketing Manager — Independent sales team
Founding-customer advantage: direct access to the builder, white-glove workflow mapping, and hands-on launch support.
Home Services FAQ
Questions worth asking before you switch.
The page is designed for call-driven service businesses with lead intake, estimates, follow-up, and repeat-customer opportunities. The exact stages are configured around the trade.
Yes. Fields, tags, stages, owners, and sequences can reflect distinct service lines.
Yes. Straton can operate as the CRM and calling layer while the rollout maps which downstream tools remain.
Yes. Contacts can be imported, segmented, assigned, and worked through the dialer with outcomes stored on each record.
You get direct access to the builder for workflow mapping, import help, campaign setup, and reporting.
Bring the messy version.
We’ll map the better one.
Show us how leads arrive, who calls, what follow-up looks like, and where the handoff breaks for your home-service business.